MOTREX

We are communicating with the world with the belief that our technology can enhance the value of everyday life.

MOTREX

CI Guide

Symbol & Concept

MOTREX is a compound word of "MOT" of Motor and "REX" Which means "emperor" and it is our intention to become a leading company in the auto parts industry. With this intention, the CI is formed by combining the progressive straight font and the futuristic line, and the MOTREX Co., Ltd.'s identity is visualized by expressing the technical and authoritative color of black and cool-headed and decisive blue color in point color.

  • Korean, English Combined version
  • English version
  • Korean version
  • White
  • Black
  • Gradation-Not-Applied version

Corporate Color

BLACK
K100
CMYK 0/0/0/100
RGB 35/31/32
Hex #231F20
BLUE
PANTONE 280C
CMYK 100/95/20/20
RGB 37/44/109
Hex #252C6D
GRAY
PANTONE 431C
CMYK 0/0/0/69
RGB 111/113/115
Hex #6F7173
MOTREX's logo cannot be modified or altered and must be used in accordance with the prescribed regulations.