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INTRODUCTION

SYMBOL & CONCEPT

The MOTREX CI reflects our commitment
to becoming a frontrunner in the automotive components industry.

MOTREX is a compound word combining “MOT,” derived from “motor,” and “REX,” meaning “king.” To reflect this concept, the CI was designed with bold typography and futuristic lines that represent a progressive identity. Black, representing technology and authority, and blue, symbolizing composure and decisiveness, are used as key colors to convey the unique identity of MOTREX Co., Ltd.

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Logotype Composition

The MOTREX logo shall not be modified or altered and must be used in accordance with the brand guidelines.

Korean–English Bilingual Version

Korean–English Bilingual Version

English Version

English Version

Korean Version

Korean Version

Gradient-Free Version

C 100 M 95 Y 20 K 20

Gradient-Free Version

Back Ground White

Back Ground White

Back Ground Black

Back Ground Black

Corporate Color

BLACK

K100

CMYK0/0/0/100
RGB35/31/32
Hex#231F20

BLUE

PANTONE 280C

CMYK100/95/20/20
RGB37/44/109
Hex#252C6D

GRAY

PANTONE 431C

CMYK0/0/0/69
RGB111/113/115
Hex#6F7173